Monday, March 21, 2011

Laura Mercier Tightline Cake Eye Liner Charcoal Grey





If you read KarlaSugar's post about the new and reformulated version of Laura Mercier'scake eyeliner, now called " Tightline Cake Eye Liner", you know this classic product no longer works by mixing it with water and now requires an activator that contains a unique polymer and is supposed to make the liner very long lasting. Karla and my swatches show exactly what happens when you try to used it the old way. This of course annoyed Laura Mercier fans to no end. All of a sudden a $22 eyeliner becomes a $42 one, and that's a serious price increase.

Last week I got the Charcoal Grey Tightline Cake Eye Liner as a GWP when I ordered the new gel lipsticks. Of course, the GWP didn't include the activator. But I actually own two similar products- one from Illamasqua and one, my favorite, from Paula Dorf. Paula Dorf's Transformer has been a staple for years: a single drop makes every eyeshadow into a waterproof eyeliner. I gave the Transformer a try- put a drop on the back of my hand, dipped an eyeliner brush to dampen it, swiped the brush along the edge of the cake liner to collect the pigment and applied. It worked- both for the swatch and on my eyelid. I'm wearing it today and the line is perfect. I also love this rich gray color- it's very flattering against brown eyes.

The best thing about using Laura Mercier's Tightline Cake Eye Liner with Paula Dorf's Transformer (other than that I already have a bottle) is the amount of product you get for the same prize: Laura's Activator is $20 for a 1/4 oz (7.5ml) while Paula's is the same prize for a 0.5oz.

Bottom Line: Great color but Laura still owes us an apology.

Laura Mercier Tightline Cake Eye Liner in Charcoal Grey and other colors ($22) is available from Laura Mercier counters, Sephora and the company's website. As mentioned above, the mini I used was a GWP.

All photos are mine. The shaggy white rug is Buffy.