Wednesday, May 18, 2011

Plenty More Fish in the Sea?

From 11 May until 12 June, Selfridges is partnering with more than 20 environmental and conservation groups in an initiative - Project Ocean - to celebrate the beauty of the ocean, highlight the issue of over-fishing and the threats to the ocean and make positive choices about the right fish to buy and eat.

Selfridge's shop window

They are also raising money for the Zoological Society of London to have protected areas in the ocean set aside as safe havens for fish and their ecosystems.

They want the public to get involved by donating to the Project Ocean fund or picking up some exclusive designer t-shirts, bags and accessories or, our personal favourite, a gorgeous pair of Tabitha Simmons vibrant blue peep toe sandals.


They aren’t cheap at over £900 (gulp) but at least the money is going to a good cause!


Visit the website or the shop at Marble Arch to find out more.