Showing posts with label IFRA. Show all posts
Showing posts with label IFRA. Show all posts

Sunday, December 5, 2010

Outlaw Perfume Project- Final Thoughts


First- It's about time I announce the winner of Notoriety by A Wing And A Prayer:

Conratulations to Hotlanta Linda! Please email me so we can make arrangements.

Now, for my thoughts.
More than a revolution or a rebellion, I see the Outlaw Perfume Project as something along the lines of the Rally To Restore Sanity. The IFRA issue has been discussed to death and still makes absolutely no sense. Everything else in the universe, from food to household detergents, has labels that warn those with allergies of possible irritants. Thus, allowing us to make informed decisions and purchases, avoid peanuts or shellfish if they have the potential to kill us and stay away from things that may cause a reaction. So why not apply the same logic to perfume?

For the record, neither the Outlaw Perfumes nor any vintage formulation that contains hazardous materials such as citrus oil, rose absolute, jasmine absolute, oakmoss and others has ever caused me an allergic reaction. I do get itchy rashes from items like many household cleaners, Dove soap, Herbal Essence shampoo, several hair styling products and probably other things I can't recall right now. But never from perfume.

Yes, I know the answer is complex and has a lot to do with business decisions some of the big houses have lived to regret. Yes, most prominent perfumers work for the Big Boys, and at first refused to talk, especially on the record. But we're at the point their artistic freedom has been so limited, someone (I wish I saved the source and exact quote) said the restrictions are the equivalent of a painter being forbidden from using the color blue. Once again, what happened to sanity and common sense?

Apparently, with independent perfumers. The Natural Perfumer Guild spearheaded the Outlaw campaign and proved that real perfume is still alive and well. Other perfumer outside of the Guild, both natural/botanical artists and those who rely on the entire spectrum of materials, have been doing their thing with vision and integrity for years now and ignoring IFRA. Of course, this (and other factors) means their ability to sell and market their work might be limited, and this is where we, as perfume lovers, come into play.

As much as it's tempting to stock up and hoard vintage perfumes on all their rose and oakmoss goodness, the prices of those has been steadily climbing, sometimes to insane levels. Personally, I refuse to pay three figure prices for bottles that used to be readily available and never considered high-end or luxurious. Frankly, it also goes to former department store perfumes that all of a sudden have become a rarity. Instead, I'd rather pay real perfume artists for their often handmade creations. Those among them who use the best raw ingredients give us some of the most unique products on the market. This is true luxury and I have every intention to keep supporting them.

How about you?

Photo: Jane Russel posing for the movie poster of Outlaw, 1943, from firstordergoods.wordpress.com

Monday, November 15, 2010

Outlaw Perfume- The Revolution Has Started


I first became aware of IFRA and the restriction of certain perfume ingredients sometime around the end of 2005 or the beginning of 2006. I was already an avid reader of perfume and beauty blogs but had yet to start my own. I've read that some classic formula had to be changed because IFRA, a weird organization of which I've never heard before was trying to eliminate raw materials that could cause skin allergies. But none of this made much sense. Skin allergies? I was certainly familiar with those being very sensitive to a bunch of soaps, detergents, hair and body products and very common household products. They give me a rash so I do my best to prevent skin contact. All these items were clearly labeled with "if a rash develops discontinue use". So I discontinue use just as I read the labels on food, medication and cat treats. This perfume issue could not be true, right?

Only it was. And soon it became clear this wasn't just about oakmoss. There (among many others) went lavender, certain rose absolutes, pure jasmine, lemon verbena and citrus oil. Yes, the stuff you get on your hands, raw and undiluted, every time you peel an orange or zest a lemon. And why was IFRA insisting on restricting to the point of neutering or outright banning ingredients in perfume while everything else from bleach to peanuts only gets a warning label? Because according to the EU, people who use perfumes cannot be trusted to read labels. Seriously.

One by one beloved perfumes were changed to the point they became unrecognizable and the industry kept quiet. Guerlain changed some formulas and discontinued others, Chanel (still!) kept denying anything was going on, pretending loyal customers were either dumb, anosmic or both and everyone else followed suit. It's their livelihood, after all.

It became clear that if anything was going to change, if anyone was going to say "enough!" it was not going to be the big corporations. They'd just keep on churning bottle after bottle of bland synthetic dreck, put all their money into marketing and shiny ad campaigns and pray we wouldn't notice. But we did and we still do. The answer seems to be coming from the indie perfumers, especially those dedicated to cultivating and using the best natural ingredient the world has to offer.



The Outlaw Perfume project is one such effort. The Natural Perfume Guild headed by Anya McCoy is embarking on creating a series of perfumes that would make IFRA itch. Made from the good stuff and smelling like perfume should smell, every Outlaw perfume will have a clear warning label. It's up to us to use them right. This project is backed by several bloggers and websites and will include reviews and exciting giveaways. Here are the other participating writers:

Elena at Perfume Shrine
Pat at Olfactarama
Donna at the Examiner.com
Carol at Waft by Carol
Beth at Perfume Smelling Things
Felicia at Fragrance Belles Lettres
Lucy at Indie Perfumes
Ida, Mark and Monica from Ca Fleure Bon

So, here's today's question: When did you become aware of IFRA and its influence on the perfume industry? What was the first reformulation you noticed?

Top image: Brigitte Bardot and Serge Gainsbourg as Bonnie & Clyde, 1968
Outlaw Perfume logo: Anya McCoy