Monday, March 21, 2011

Vogue Italia - Anti Eating Disorder

The editor of Italian Vogue, Franca Sozzani, has launched a campaign with the Association for Eating Disorders to highlight the dangers posed by pro anorexia blogs.














Sozanni wants to show that ‘fashion is ready to get on the frontline and struggle against the disorder.’ There is an online petition she wants Vogue readers to sign (the website has over 1 million hits a month) in an effort to shut down pro ana websites.

Sozzani says ‘Fashion has been always blamed as one of the culprits of anorexia, and our commitment is the proof that fashion is ready to get on the frontline and struggle against the disorder.’

Anna Selezneva at Emilio Pucci S/S 11




















It’s an interesting argument. On the one hand you have pro active editors like Franca Sozzani of Italian Vogue who launched this campaign and has argued for, and put more colour in, fashion magazines. Then we have Alexandra Shulman of British Vogue who sent a letter to scores of designers in 2009 lambasting their use of such thin girls, saying it’s not what the majority of British Vogue readers want to see.

But flick through a copy of Italian or British Vogue – how many girls do you see that aren’t extremely thin? The latest UK Vogue has a spread with the stunning girl-du-jour Lindsey Wixon who is, at a stretch, a UK 6. Practice what you preach ladies!

Lindsey Wixon in Vogue UK April 2011