Five minutes ago, in our living room-
Me: Heidi Klum signed a deal with Coty for her own fragrance.
The Blond(in the most bored tone ever): Aren't we super super excited about this?
According to WWD, the perfume will be called Shine and become available in September. Heidi Klum might be one of my favorite celebrities, but celebrity perfumes are a loathsome genre, focused on making an instant sale and not actually on allowing the celeb in question express himself or herself artistically in perfume (if there's any such intention to begin with). Just go read Chandler Burr's The Perfect Scent to understand how Coty mangled the original vision Sarah Jessica Parker had for Lovely. Then there's the fact that once again we're dealing with Coty, a company that managed to kill its own truly prestigious heritage.
“Heidi Klum’s radiance, warmth and spontaneity are perfect for Coty,” said Bernd Beetz, chief executive officer of Coty Inc. “Her personality and business ventures will help Coty reach untapped audiences.”
Whatever.
A completely unrelated photo of Heidi Klum with Prince Albert of Monaco by Roxana Lowitt.
