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An unrecognisable Lil' Kim |
S&H Public Relations have launched a campaign to try and find the next great
female rapper but are having a hard time finding one who isn’t fixated on themes of sex and over the top materialism. The search was due to end on April 15 but due to lack of what they consider to be style, substance and character, they have pushed the deadline back to May 15.
Co-founder Sebastien Elkouby said: "These rappers think that the only way to compete in this industry is to sell sex. In a way, they're correct if all they're interested in is 15 minutes of fame. But what we're looking for is someone who has what it takes to make a long-term impact."
Citing Lauryn Hill

as an example, S&H is looking for an artist who has the potential to be the voice of a generation. Elkouby adds, "Regardless of Lauryn's personal struggles over the years, the bar she set when she was at her peak still applies to what a rapper can be today.” (In our humble opinion,
The Miseducation of Lauryn Hill
is one of the best début albums we have ever heard.)
We wholeheartedly agree – too many rappers, both male and female only seem to talk about sex, cash and cars - surely there are other subjects? If you are an unsigned female artist with genuine talent, visit the
S&H website and click on Talent Search.
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The beautiful and inimitable Lauryn Hill |